Vivo’s new “iQOO” sub-brand to promote premium flagship telephones launched

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By a Weibo submit, Vivo has launched a brand new sub-brand named iQOO. The official Weibo account of the newly established model reveals that it’s a cell phone firm. Since Vivo is already promoting a variety telephones from entry-level to flagship smartphones, the iQOO model might be used to promote premium flagship handsets.

Earlier right now, Vivo used its Weibo account to launched the brand new sub-brand with a repost of the “Hiya, that is iQOO” message that was first posted on the official Weibo account of iQOO. Its Weibo account reveals that the model belongs to Vivo Cellular Communications Co. Ltd. Nonetheless, it’s speculated that the model will perform independently like Xiaomi’s Redmi and OPPO’s Realme. There’s not a lot data on the employees that’s operating the iQOO model. It’s urged followers in China to touch upon

Vivo telephones have been accessible in China inside a value bracket of 1,000 Yuan (~$147) and 4,000 Yuan (~$590). The iQOO model is anticipated to promote premium flagship telephones value 5,000 Yuan (~$738) and above. Nonetheless, there isn’t any data on the smartphones that belongs to the brand new model.

The iQOO.com area identify is now energetic. Nonetheless, it doesn’t include any particulars on the brand new model however carries normal data on Vivo. Hopefully, Vivo or iQOO might quickly disperse a press launch to disclose extra in regards to the model. The under poster that has been shared by iQOO solely means that its gadgets can be futuristic and topnotch applied sciences.

A fast search on Fb, Twitter and Instagram reveals for the brand new model reveals that Vivo had been hiring many staff for it within the second half of 2018 in Indonesia. This implies that iQOO might be a worldwide model.

In China, many smartphone manufacturers have launched 100a number of sub-brands to focus on at completely different value factors and pursuits. Honor is a sub-brand of Huawei, Motorola belongs to Lenovo, ZTE has Nubia, Meizu has Appeal Blue sub-brand, and POCO, Redmi and Black Shark are sub-brands of Xiaomi. With Cellular World Congress (MWC) 2019 tech exhibition quick approaching, Vivo might use the platform to announce extra particulars on the iQOO cell phone model.

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