Becoming a member of a handful of manufacturers to facilitate conversations across the theme “STORIES: With Nice Affect Comes Nice Duty” for Social Media Week Lagos this yr was Viacom Worldwide Media Networks Africa (VIMN Africa). VIMN Africa hosted a exceptional panel session that includes Nigeria’s prime trade consultants tagged: ‘Music, Content material and Client Experiences Altering The African Narrative’. Hosted by MTV Base VJ, Folu Storms at Africa’s largest digital media & tech occasion, the occasion kicked off with a keynote handle from VIMN Africa’s nation supervisor, Bada Akintunde — Johnson.
Talking on the inspiration behind the theme of the panel, right here’s what Bada stated: We at Viacom Worldwide Media Networks Africa are significantly eager on sharing the reimagined African story to the world, and we really feel very strongly about beginning conversations and actions that transfer us nearer and nearer to the realities all of us need. It’s the rationale we now have themed this session — Music, Content material & Client Experiences, Altering The African Narrative.
With the rationale behind the occasion shared, Bada went on to introduce the panel which included MTV Base Africa (ROA) Channel Supervisor, Viacom Worldwide Media Networks Africa, Solafunmi Oyeneye; Founder and Principal Guide, Peaceville Leisure Group, Ernest Audu; CEO and Chief Inventive Officer at X3M Concepts Restricted and X3M Music, Steve Babaeko; A-list comic and actor, Shiny Okpocha (Basketmouth) and Writer of Nigerian Leisure Right now, founding father of BlackHouse Media and ID Africa, Ayeni Adekunle.
In corroboration with the feelings expressed in Bada’s handle, PR veteran Ayeni Adekunle used the panel as a possibility to thank Viacom for upgrading the standard of music content material in Nigeria. Veteran, Ayeni Adekunle, reminded the viewers of MTV Base’s affect on Nigerian music movies.“Earlier than MTV Base’s launch in Nigeria, most music movies had been of low high quality. With the arrival of MTV Base, additionally got here an ordinary that artistes needed to meet earlier than their movies might be proven on the platform. This gave rise to a brand new technology of music video administrators and this elevated the standard of music content material which remains to be seen in the present day. MTV Base performed a big half in drawing the eye of Nigerians to what’s doable, in addition to opened a complete new vista of alternative for Nigerian music to the remainder of Africa specifically and the world on the whole.”
When discussing the comedy scene in Nigeria, Basketmouth appreciated the efforts of Comedy Central, a property of Viacom, in making a platform not just for conventional stand-up comedians but additionally stylish one-minute skit comedians.
The riveting panel session had about 100 individuals in attendance and touched on every thing from creating content material within the evolving music trade to how content material creators can place themselves to make a revenue from their craft. Quite a few jewels had been dropped on the African NXT stage the place the discussion board was held which was obvious by the questions requested by the viewers through the Q&A session.
On the finish of the session, Solafunmi shared MTV Base’s strategy to creating content material with the viewers and it was an excellent instructing second for all who attended. She stated “We discover out what our target market desires and we discover avenues for them to observe it. A easy but underrated strategy that delivers beautiful outcomes time and time once more.”
It’s obvious that MTV Base, in addition to VIMN Africa’s different properties, are unrelenting of their efforts to take content material creation in Africa to the subsequent part, as a approach of guaranteeing that it positively impacts on the continent’s narrative. Facilitating occasions like a panel session on the Social Media Week Lagos is simply one of many many ways in which they show this.
With over 20,000 attendees throughout the week and a web-based social attain of 646 million, Social Media Week Lagos is now thought of Africa’s largest digital media & tech occasion.
ABOUT VIACOM INTERNATIONAL MEDIA NETWORKS AFRICA (VIMN AFRICA)
Multimedia leisure powerhouse VIMN Africa presents probably the most complete worldwide broadcast portfolio on the African continent, reaching greater than 100 million viewers throughout 48 territories in Africa. VIMN Africa at the moment contains 10 separate TV channels and 5 shopper web sites, in addition to a number of cell and social media websites. The corporate’s African enterprise pursuits embrace content material manufacturing and distribution; spot gross sales, 360-degree sponsorships, occasions, cell, digital and shopper merchandise.