Sonos headphones might goal Sony and Bose with good speaker tech

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Sonos headphones could target Sony and Bose with smart speaker tech


Sonos plans to launch a set of premium headphones to broaden its footprint – and its digital assistant integrations – past the house, in keeping with reviews this week. The headphones could be Sonos’ first fully wi-fi product, after it constructed a fame for straightforward to put in and easy to make use of streaming audio system and multi-room audio.

That system has added integration with digital assistant applied sciences in recent times, with the arrival of audio system together with the Sonos One and Sonos Beam supporting Amazon’s Alexa. An replace to convey the Google Assistant to the audio system was initially anticipated in 2018, however the firmware has been pushed again to 2019.

When it arrives, although, it might effectively have new {hardware} to run on too. Sonos presently provides audio system and sound bars, with costs spanning $149 by means of to round $699. Into the midst of that it reportedly intends to introduce a set of high-end wi-fi headphones.

The over-the-ear headphones might arrive by 2020, in keeping with Bloomberg‘s sources. They’re more likely to value round $300, placing them on a par with fashions like Sony’s WH-1000XM3 headphones and Microsoft’s Floor Headphones.

Whereas a full characteristic record is unclear at this stage, Sonos’ purpose is believed to be distilling the identical performance that’s shared by its most up-to-date audio system right into a extra private listening expertise. That can imply concentrating on audio high quality together with compatibility with a number of music providers. Digital assistant assist, too, can be out there.

Sonos wouldn’t be the primary to supply that, in fact. The Floor Headphones characteristic Microsoft’s Cortana assistant, whereas the Sony WH-1000XM3 headphones have integrations with the Google Assistant. A number of different producers supply over-the-ear or in-ear units with comparable assist. Apple’s AirPods, for instance, permit for interactions with Siri on a paired iPhone.

What’s rarer – and which Sonos is attempting to make its differentiator in audio system – is multi-assistant compatibility. When Google Assistant assist arrives, Sonos envisages its customers with the ability to ask both it or Alexa for assist. In distinction, most good audio system restrict such interactions to a single assistant platform.

Simply how huge of a promoting level that can be stays to be seen. The flexibility to work together with a number of assistants arguably makes extra sense within the house than on the transfer, the place listeners are almost certainly centered on music somewhat than controlling good house gear or different widespread functions for good audio system like Google Dwelling and Amazon Echo. Neither will Sonos be the primary to supply such a system in headphones: Sony added Alexa assist to the present Google Assistant integration in its WH-1000XM3 headphones earlier this month.

Nonetheless, Sonos’ fame might give it some traction, and the headphone section is an untapped marketplace for the corporate. “We plan to push our boundaries by investing assets to make the expertise of Sonos outdoors the house a actuality,” the corporate confirmed in a current letter to shareholders, although representatives declined to touch upon the headphones rumors.

On the identical time, it’s forging partnerships in sudden locations. Sonos and IKEA introduced they’d launch a variety of good audio system, a transfer which is more likely to make the know-how way more reasonably priced than its present line-up. The IKEA Symfonisk vary can be launched in August.



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