Social commerce platforms HappyShappy, Marsplay elevate funding

Social commerce platforms HappyShappy, Marsplay raise funding

Social media and commerce agency has raised an undisclosed quantity in its seed funding from a clutch of high-profile traders together with Beerud Sheth, the founding father of on-line freelance platform Elance (now Upwork) and good messaging platform Gupshup.

Different traders that participated within the seed spherical embrace Samuel Choi, Shivashish Chatterjee and Yuvraja C Singh, the co-founders of non-banking finance firm DMI Finance Pvt. Ltd.

HappyShappy, which is operated by HappyShappy Occasion Providers Pvt. Ltd, was based by Sana U Hoda and Nitin Sood. The agency, Sood stated, focusses on three issues: being a social media platform, an aggregator of user-generated content material and a commerce platform as effectively.

The corporate’s income mannequin presently operates on referral hyperlinks, and it’s also exploring the opportunity of serving to manufacturers promote their content material as one other income stream.

By means of the portal, guests can browse images of trend, appears to be like, meals and journey. Any content material {that a} consumer finds attention-grabbing may be saved to a ‘Dreamboard’ which might then be seen by anyone else on the platform.

The corporate says it’s rising 100% month-on-month, and that its platform has additionally proven good outcomes as a search engine optimisation software for manufacturers and their web sites.


Marsplay Web Pvt. Ltd, which operates a community-led commerce platform, has raised funding from Enterprise Freeway and some angel traders together with Xiaomi government Alvin Tse.

Present traders together with TPG Development associate Shailesh Rao, by his private workplace, and ICICI Enterprise director Nikhil Mohta additionally invested, Marsplay stated in an announcement.

The corporate will use the funds to beef up its product engineering staff and creator neighborhood, it added.

Samir Sood, founder at Enterprise Freeway, stated the fashion-led product discovery has been shifting away from e-commerce web sites to social networks however the discovery to buy course of remains to be disconnected. “In Marsplay, now we have discovered a single platform that gives customers with a seamless discovery of trend traits and the power to buy their chosen product with a single click on,” he stated.

The startup was based by Ayush Shukla and Misbah Ashraf in 2017. Its app supplies personalised and curated visible content material on trend traits with procuring hyperlinks. It had earlier raised seed funding from former Youtube India head Amit Agarwal and some others.

Marsplay stated it can use the contemporary capital to beef up its product engineering staff and creator neighborhood.

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