Is Ocasio-Cortez’s Media Star Already Shedding Its Luster?

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Is Ocasio-Cortez's Media Star Already Losing Its Luster?


Since attaining in a single day stardom final June, Rep. Alexandria Ocasio-Cortez has grow to be a information and social media darling of the left, praised as a lot for her radical socialist beliefs as her media savvy. Whereas the newly minted congresswoman entered the nation’s consciousness basking within the limelight, is her media star starting to dim? 

The timeline beneath reveals the typical share of airtime (as measured in 15-second intervals) on CNN, MSNBC and Fox Information, from June 1, 2018 to current that talked about Ocasio-Cortez (utilizing knowledge from the GDELT Challenge’s processing of the Web Archive’s Tv Information Archive).

From utter obscurity to in a single day star, Ocasio-Cortez’s June 2018 New York major win over 10-term incumbent Joe Crowley made her essentially the most recognizable member of the incoming class of lawmakers. But, on the subject of tv, her fundamental benefactor has not been the liberal networks, however fairly Fox Information. Over the previous six months Fox has devoted 0.16 p.c of its airtime to her, in contrast with simply 0.04 p.c every for CNN and MSNBC. For comparability, Democratic chief Nancy Pelosi over the identical interval garnered 0.93 p.c of Fox Information’ airtime, 0.6 p.c of MSNBC’s and 0.46 p.c of CNN’s. 

Between her swearing in on Jan. three and Jan. 8, Ocasio-Cortez captivated the eye of all three channels, however as of Jan. 9, that curiosity appears to have largely light away — aside from on Fox Information. She additionally by no means appears to have absolutely recaptured the curiosity that instantly adopted her shock major victory. 

Turning to on-line information protection, the timeline beneath reveals the share of English-language protection monitored by the GDELT Challenge that talked about her over the identical time interval, capturing a really related sample.

Right here the distinction in curiosity between her January 2019 swearing-in and her major victory six months prior is much more stark, as is the fast fall-off in protection over the previous 10 days. 

As media protection has quickly dropped, are individuals looking much less about her on-line as properly? The timeline beneath reveals the entire U.S. search quantity on Google about Ocasio-Cortez over the identical timeframe. Google doesn’t report the precise variety of searches, as a substitute treating the day with the best variety of searches as 100 p.c and reporting the opposite days as percentages of that peak.

Not like the media’s months-long obsession after final 12 months’s New York major, it appears most of the people took little discover of her after that preliminary blip till the November elections and rapidly grew bored once more till her swearing in. As with media protection, nonetheless, search curiosity has plummeted over the past 10 days. 

It appears one of many few vibrant spots for Ocasio-Cortez has been on social media. Based on a minimum of one evaluation, she is essentially the most outstanding Democrat on Twitter by way of retweets and likes, although it stays to be seen whether or not that too fades over time.

In the long run, all fame is fleeting and Ocasio-Cortez must transition from the lifetime of Twitter actuality star into efficient lawmaker who can accomplish issues in Congress. Solely time will inform whether or not she is ready to harness her early media energy into an efficient bully pulpit to strain her colleagues into supporting her initiatives — or whether or not, like so many earlier than her, she merely fades into obscurity.

RealClear Media Fellow Kalev Leetaru is a senior fellow on the George Washington College Middle for Cyber & Homeland Safety. His previous roles embrace fellow in residence at Georgetown College’s Edmund A. Walsh Faculty of International Service and member of the World Financial Discussion board’s World Agenda Council on the Way forward for Authorities.



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