Google’s newest try at a social community is named Shoelace and it needs to attach extra folks in actual life

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Google's latest attempt at a social network is called Shoelace and it wants to connect more people in real life


After shutting down Google+ in April, Google is making one other go at a social community.

Named Shoelace, the app goals to be a hyperlocal social community for folks seeking to join with others (in actual life) at occasions and close by actions. On its web site, the workforce says, “the entire premise of Shoelace is to tie folks collectively based mostly on their pursuits — like two laces on a shoe.”

These occasions — fittingly known as “loops” inside the app — would possibly embrace issues like taking part in ping pong at a neighborhood bar or watching comedy at an open mic night time. The concept appears considerably like Meetup— get folks collectively who share in widespread pursuits and possibly stroll away with a brand new pal, or two.

In truth, on its website, the Shoelace workforce says the app is nice for individuals who have just lately moved to a brand new metropolis or for these seeking to meet individuals who reside close by, which additionally makes it appear a little bit bit like native social networks like Nextdoor.

Shoelace app
Screenshot / Enterprise Insider

Shoelace is a product of Google’s inner startup incubator, referred to as Space 120. For now, the Android and iOS variations are invite-only inside “choose communities” and accessible solely in New York Metropolis.

A Google spokesperson informed Enterprise Insider on Thursday: “One of many many tasks that we’re engaged on inside Space 120 is Shoelace, an app that helps folks meet others with comparable pursuits in particular person via curated actions. Like different tasks inside Space 120, it is an early experiment so there aren’t many particulars to share proper now.”

Learn extra: The 14 largest product flops in Google historical past

The tech big hasn’t essentially had the strongest observe document when constructing social networks (Orkut, Google Buzz, and Google+ are all defunct), however with Shoelace, the intentions, a minimum of, appear promising. Getting extra folks to work together with each other offline has develop into much less widespread in a sea of different social networks.



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