Chinese language smartphone producer Vivo has quietly launched a brand new sub-brand known as Iqoo, saying its existence on the Weibo social messaging platform, however saying little thus far about what gadgets the model will produce. Nevertheless, there are some hints and hypothesis about Iqoo’s plans.
Sub-brands are a well-liked means for giant producers to enchantment to completely different teams of individuals. For instance, Huawei makes use of the Honor sub-brand to focus on these with a decrease price range than that required to purchase the premium gadgets bought by Huawei itself. Iqoo’s guardian firm, Vivo, is owned by BBK Electronics, the identical as Oppo and OnePlus. Regardless of this, Iqoo’s future as a BBK member of the family is unsure. Quickly after its founding by Oppo executives, new model Realme turned a stand-alone firm, very like OnePlus.
For now, although, Vivo appears to need to preserve Iqoo underneath its watchful eye. The corporate republished Iqoo’s announcement publish by itself Weibo web page, guaranteeing everybody is aware of Iqoo’s origins. What’s Vivo’s plan for Iqoo? It’s not saying, however as that is its first sub-brand, it’s potential the corporate will need to make one thing very completely different. Vivo makes telephones at low to high-mid vary costs, with round $600 to $700 being its costliest, and on the lowest, its telephones value round $150. It’s speculated Vivo will use Iqoo to launch premium smartphones and gadgets at larger costs.
The picture accompanying the Iqoo Weibo publish reveals a futuristic cityscape, hinting we may even see gadgets with cutting-edge designs. The one different publish on the Iqoo web page asks if readers know learn how to pronounce its title, and prompts folks to guess within the feedback. We’re going to imagine it’s pronounced in the same solution to IQ, the acronym used for intelligence quotient —the rating used to measure somebody’s intelligence.
Vivo is finest identified internationally for its thrilling idea gadgets, from the Vivo Apex proven at MWC 2018, to the newer 2019 model of the Apex with its full-screen fingerprint sensor and weird physique design. It will likely be proven in additional element throughout Cellular World Congress 2019. It doesn’t promote its telephones within the U.Ok. or the U.S., which can even be one other plan for Iqoo.
Though nothing has been formally introduced, Iqoo could use Cellular World Congress 2019 in a roundabout way to disclose its plans for the longer term, together with its first merchandise.